Over the past two months we’ve had a massive influx of models and content creators engage with us looking to grow their adult persona, and increase online sales. This seems to be a direct response to the mainstream media highlighting platforms like Onlyfans, the content creators that have gone viral on them and the life changing amounts of income being earned.
Branding and marketing is a dark art we have mastered over many years of mainstream media campaigns. Whilst we obviously don’t want to give away all the secrets and tactics we use for our premium service customers, the Skullfuka team want to help the newbies starting out establish themselves and stand out in what is now a very crowded market. So here are a few hints and tips that could help you gain a foot hold in the adult entertainment business.
Why Do I Need Branding?
The first step is having a brand identity. This will help your customers recognise your content in the sea of generic Twitter and Pornhub posts constantly being uploaded. Your customers will get to know your brand and over time will learn to trust that the content they are buying will be consistent with previous sales.
Choosing a Logo.
Keep it simple, memorable and eye catching. Take McDonald’s for example, when you see the golden arches you know exactly what that means. The fast food giant have got their brand so embedded into popular culture they don’t even have to show the logo, just that five note jingle ending in “I’m lovin it” and you instantly identify it with their brand (can you hear it in your head now?).
Check out other successful performers logos, find something that stands out and ask yourself why? Take some of the logo attributes you like and either make one yourself or get a friend who can use Photoshop or Illustrator to help design your own unique logo, or (WARNING SALES PITCH INCOMING) get in touch with us and we can help design you something.
Where Should You Post Your Logo?
The simple answer is “everywhere”. Whenever you post an image or video online make sure your logo and brand is there somewhere. Even if your content is behind a paywall, brand it. This is the porn business and piracy is rife, if content is stolen at least its advertising your brand and can work as an advert. If you don’t have the software to add your logo to your pictures then the google and app store have free apps that will do this for you.
Keep It Consistent.
Once you have a brand, stick with it. Even if you fall out of love with it yourself hang on in there. Changing your logo every three weeks will just confuse your customers. If you absolutely must change it then try and keep some elements the same, like the colours or the font type.
We hope you find this blog useful and will be posting some more over the next few months with other hints and tips to help establish your online persona. If you’d like to discuss how we can help you with your branding and marketing needs, drop us a message via the contact page.
We’re still locked down here at Skullfuka towers but have taken this time to test the waters on a part of the business we were looking to launch next year. The adult industry has always been a trailblazer in marketing and advertising since the birth of the internet, but us Brits seem to lack finesse compared to our American counterparts.
I talk to lots of successful British models and always like to ask where the majority of their customers come from, the usual answer will almost always be the UK. Now this can come down to many factors including time zones for cam girls, the platforms they use to sell their content or that they’re using “Comic Sans” font over a badly lit selfie and customers have seen that same shit for the past 15 years.
So as an experiment we’ve dusted off Photoshop, put on our branding and marketing hats and made some Twitter headers and flyers for some of our regular models. The feedback we’ve had so far is that it seems to be making an impact. The models have said that engagement is up and that they’re attracting followers from further a field including Europe and America.
Yes, the British adult entertainment business is miniscule compared to America’s multibillion dollar porn economy but that doesn’t mean we shouldn’t at least try to make an impact and get some of that income flowing this side of the pond.
If you’d like to discuss your branding and marketing requirements with us please get in touch via our contact page, alternatively we will be adding another page to the Skullfuka website to offer this service over the next few days.
But please, stop using Comic Sans!